Privacy Policy

The Alliance Digital Security Switzerland ADSS (hereinafter "we", "us") is committed to protecting your privacy. We process your data only in accordance with the law. This privacy policy explains how we collect or otherwise process personal data and what rights you have in this regard. Personal information is any information relating to an identified or identifiable individual. Please read this Privacy Policy carefully so that you are aware of our approach and procedure for processing your personal data and how we use cookies.

Responsible

Responsible for the data processing specified in this privacy policy is:

Alliance Digital Security Switzerland ADSS
Baarerstrasse 53
6300 Zug
Telefon: +41 41 712 03 89
E-Mail: office@digitalsecurityswitzerland.ch

Scope and purpose of the processing of personal data

We process your data only for specified purposes and only in cases permitted by law. You will find below the individual data processing operations on our website, with the purposes for data processing.

We collect, process and store the data of individuals that we collect in the operation of our website or other applications or that we collect in the course of our business relationship with our customers and other business partners from these and other individuals involved.

When you visit our website, our servers store the access in a log file (so-called log files). The following technical data about the use of our website is collected automatically and without your intervention, as is generally the case with every connection to a web server, for example:

• IP adress,
• MAC adress of the smartphone or computer, 
• information about your device and settings (browser type, device identifier, operating system, etc.),
• date and time of the visit, geographical details
• Behavioral data, e.g., pages and content viewed,
• used functions, referring websites,
• duration and frequency of visits to our website, date and time of visit or opening of a message (newsletter, email, etc.), location of your device, interaction with our online presence on social networks or other third-party platforms;
• Preference data, such as user preferences, data from the analysis of collected data (especially behavioral data);

This data is collected and processed for the purpose of enabling the use of our website (connection establishment), ensuring and increasing the system security and stability of our systems and offers, analyzing the use of our offers and services, collecting general demographic information and enabling the optimization of our Internet offer (in particular, but not exclusively, product improvements, marketing measures, target group-specific advertising, etc.), as well as for internal statistical purposes.

Furthermore, it is possible that we collect and process the following data about you:

• Information you submit by filling out forms on this website. This includes any information you provide at the time of registering for our newsletter or registering for an event;
• If you contact us, we may keep records of that correspondence;
• Other information you provide to us about yourself

We process the personal data necessary for the establishment, execution or termination of a business relationship, a contract or an event (e.g. a study trip). This includes in particular:

• Company;
• First name, last name of the contact person;
• Contact details (e.g. address, e-mail address, telephone number);
• Billing and shipping address;
• Billing and payment information.

We may also receive personal data about you from third parties. This data may include the following categories:

• Information from publicly available sources (e.g., media, Internet);
• Information from public registers (e.g. commercial register, debt collection register, land register);
• Information in connection with official or judicial proceedings;
• Information about you in correspondence and meetings with third parties;
• Creditworthiness information (insofar as we conduct personal business with you);
• Information about you that people close to you give us so that we can enter into or process contracts with you (e.g. references, your address for deliveries, powers of attorney, information on compliance with legal requirements, information from banks, insurance companies, sales and other contractual partners).

Purpose of personal data processing 

We process your personal data primarily in order to enter into and perform our contracts with you, our customers and our business partners. In particular, we also process your personal data for the following purposes:

• to communicate with you;
• to provide you and our customers with our services (including websites) and to improve them;
• manage our business relationship with you and our customers
• to carry out advertising, marketing, market research and product development
• to organize and conduct events (such as study tours and seminars) in which you and our customers participate;                                             to protect your and our security and prevent misuse (e.g., for IT security, theft, fraud and abuse prevention and evidence purposes)           to comply with legal and regulatory requirements
• to enforce our rights and defend against claims by others
• to prepare for and carry out the sale or purchase of businesses, companies or parts of companies and other corporate transactions and the transfer of personal data in connection therewith
• to operate our business and improve our internal processes.                                        

In processing personal data for the purposes described in this statement, we rely, among other things, on our legitimate interest in maintaining, expanding and managing the business relationship and in communicating with you as a business partner about our products and services.

For certain purposes, you may give us your consent to process your personal data. Unless we have another legal basis, we will process your personal data within the scope and on the basis of this consent. You may withdraw your consent at any time. Withdrawal will not affect processing that has already taken place.

 

Legal Basis

The data protection principles are based on the Swiss Data Protection Act (DPA) and the European General Data Protection Regulation (GDPR), if and to the extent that the latter is applicable.
When you share personal information with us, it is collected and processed strictly in accordance with the relevant laws and regulation.

The following grounds may be considered as a further legal basis for the processing of personal data in order to achieve one of the purposes described above:

• Your consent;
• The execution of a contract or pre-contractual measures;
• Compliance with legal requirements;
• Our legitimate interests, unless your interests or fundamental rights are overridden;
• To safeguard vital interests of you or another person or to perform a task in the public interest;
• Other relevant statutory legal bases.

Data Sharing

We cooperate with other companies or persons or commission other companies or persons with the processing and storage of data.

They may have access to your personal data or usage data, but only to the extent necessary to perform their tasks. If external processors are used, they are contractually obligated and technical and organizational measures are applied to ensure that they comply with the same data protection law requirements and other obligations specified by applicable data protection law to which we are subject.

We will only share your personal information if one of the following conditions is met:

• Your consent has been given;
• there is a legal obligation;
• if this is necessary for the enforcement of our rights, in particular the enforcement of claims arising from the contractual relationship;
• if this is necessary for the performance of the contract or to carry out pre-contractual measures (e.g. tour guides, hotel bookings, transfer services and possibly excursions, transport service providers such as airlines, accommodation and hotel companies, insurers, providers of other booked services such as inviting companies or speakers, public bodies such as embassies of the destination country);
• if we have a legitimate interest in doing so and your interests to the contrary do not outweigh ours;
• if another legal permission exists.

Transfer of personal data abroad

We are also entitled to transfer your personal data to commissioned third-party companies abroad. These are obligated to data protection to the same extent as we ourselves. If the level of data protection in a country does not correspond to that in Switzerland or the EU, we contractually ensure that the protection of your personal data corresponds to that in Switzerland or the EU at all times. This can be done through so-called standard contractual clauses of the European Commission or a supervisory authority or approved and authorized codes of conduct together with binding and enforceable obligations of the recipient or approved certification mechanisms together with binding and enforceable obligations of the recipient.

Date security

We take appropriate technical (e.g., firewalls, SSL encryption, password protection) and organizational (e.g., limiting access, training authorized personnel) security measures to protect the security of your personal information. We use these measures to protect your personal data from unauthorized or unlawful processing, access and/or accidental loss, alteration or disclosure. Please be aware that there are inherent security risks in transmitting information over the Internet and other electronic means. We cannot guarantee the security of information transmitted in this way.

 

Retention Period

We retain personal information only as long as deemed necessary to comply with applicable laws and to protect our rights or as long as necessary for the purposes for which it was collected.

Such retention obligations arise in particular from regulations on registration law, on accounting and from tax law. According to these regulations, business communication, concluded contracts and accounting vouchers must be stored for up to 10 years. As far as we no longer need such data from you for the performance of services, the data will be blocked or deleted. In this case, we will only use the data for accounting and tax purposes.

Cookie Policy  

The following describes how and why we use cookies and similar technologies when you use our websites and how we process personal and other information.

Log information

Every time you connect to a web server, certain information is logged and stored for technical reasons. When you visit our website, information is automatically sent to our website server. This information includes the IP address of your computer, the date and time of access, the name and URL of the data accessed, the website from which the access came (referrer URL), the browser type and version, and other information transmitted by the browser (e.g. the operating system of your computer, geographical origin, language setting). This information is temporarily stored in a log file and retained in accordance with legal requirements. We process this information to ensure a smooth connection and convenient use of our website, as well as to evaluate system security and stability.

Explanation of cookies and similar technologies

We may use cookies and similar technologies on our site. Cookies are typically small text files that your browser automatically creates and stores on your device (computer, tablet, smartphone, etc.) when you visit our site. Session cookies store your information as you navigate from page to page on the site. Session cookies are deleted after a short time, no later than when you close your browser. Persistent cookies remain stored for a period of time after the browser is closed. Similar technologies include, but are not limited to, pixel tags (invisible images or program code that are loaded from a server and transmit certain information to the server operator), fingerprints (information about the device and browser that is collected when a website is accessed and, in combination, distinguishes the device from others), and other technologies (e.g., "web beacons") for storing data in the browser. 

Data Storage in the Browser

We use both persistent and session cookies on our site. We cannot always identify you with a cookie. We use cookies and similar technologies so that we can statistically record the use of our website and evaluate it for purposes of optimization and user-friendliness. We also use cookies for the purpose of providing our services (in particular, technically necessary cookies). Cookies have different retention periods. We have no control over the duration of cookies set by third parties.

Disabling cookies and similar technologies

You can configure your browser to not automatically accept cookies and similar technologies or to delete existing cookies and other data stored in the browser. You can also enhance your browser with additional software (called "add-ons" or "plug-ins") that prevent tracking by certain third parties. You can usually find more information in your browser's help pages under the "Privacy" heading. Please note that if you turn off all or part of your cookies, you may not be able to use all the features of our websites.

Use of cookies and similar technologies

We use persistent cookies to store your personal user preferences (particularly regarding cookies and language selection on our website). We do not process your personal data. The purpose of the processing is to re-identify your personal settings on our website. These cookies are necessary for the functionality of our website. These cookies are automatically deleted from your system after one month. You can also delete cookies manually at any time. Please note that your user settings will be lost. 

Hubspot

We use the HubSpot service for a variety of purposes.  HubSpot is a software company based in the USA with an office in Ireland. Their contact details are HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. As part of the HubSpot processing, data may be transferred to the United States.
HubSpot is an integrated software solution that we use to cover various aspects of our online marketing. This includes but is not limited to

• Email marketing (newsletters and automated mailings, e.g. to provide downloads)
• Chat functionality 
• Social media publishing and reporting 
• Reporting (e.g. traffic sources, hits, etc.)
• Contact management (e.g. user segmentation & CRM)
• Landing pages and contact forms

This information and the content of our website are stored on the servers of our software partner HubSpot. We may use this information to contact visitors to our site and to determine which of our company's services may be of interest to them. 

When you use our site, your browser automatically sends certain information to HubSpot's servers to help us analyze your use of our site. HubSpot only provides us with anonymous information about access times, subpages visited, visitor origin, user country, and length of visit. It is not possible for us to associate access with you personally. In particular, HubSpot does not permanently store your IP address, but only derives geographic information and then deletes the address.

We also use Hubspot CRM. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter referred to as Hubspot CRM). Hubspot CRM enables us, among other things, to manage existing and potential customers and customer contacts. Hubspot CRM allows us to collect, sort, and analyze customer interactions via email, social media, or telephone across multiple channels. The personal data collected in this way can be analyzed and used to communicate with potential customers or for marketing purposes (e.g. newsletters). Hubspot CRM also allows us to track and analyze the behavior of our contacts on our website.

In addition, when you use forms on our websites, the information you enter is sent to and stored on HubSpot servers. Because the forms are for business purposes only, only general contact information from our customer or prospect contacts is processed. When you enter your email address, it is also sent to HubSpot servers for validation. This allows us to ensure that the email address you provide is valid and that you will receive our response.  

We have entered into an order processing agreement with Hubspot and Hubspot CRM. This is a data protection contract that guarantees that Hubspot will only process your personal data in accordance with our instructions and in compliance with Swiss and European data protection laws. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield. 

More information about Hubspot's privacy policy can be found here: https://legal.hubspot.com/de/privacy-policy. 

Newsletter Subscription

We offer you the opportunity to subscribe to our newsletter, which will provide you with regular updates. In order for us to send you the newsletter by e-mail, you must give us your consent in a so-called double opt-in process, i.e. we will only send you a newsletter if you have expressly confirmed this to us beforehand. You can unsubscribe from the newsletter at any time, e.g. by clicking on the link at the end of each newsletter or by sending us your unsubscribe request by e-mail.

When you sign up for the newsletter, we collect your email address and your first and last name. All other information is voluntary. We process certain data to determine whether a newsletter e-mail has been opened and which links have been clicked. Technical information (e.g. time of access, IP address, browser type and operating system) is also collected. We process all data for the purpose of sending the newsletter and analyzing the newsletter campaign. We store your data until you unsubscribe from the newsletter. Data stored for other purposes remains unaffected.

For more information about the data collected, please see Hubspot's Privacy Policy: https://legal.hubspot.com/de/privacy-policy. 

Your rights 

You can request information at any time about all data available in our data collection that concerns you. In particular, you can request information about:

• the processing purposes
• the category of personal data
• the categories of recipients to whom your data have been or will be disclosed
• the planned storage period

In the event of disproportionately high costs, we reserve the right to request proof of identity from you in advance, as well as payment of the actual costs.

Further you are entitled,

• obtain information about the legal basis of the processing;
• immediately demand the correction of incorrect or completion of your personal data stored by us;
• request the erasure of your personal data, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion or defense of legal claims;
• to request the restriction of the processing of your personal data if (i) the accuracy of the data is disputed by you, (ii) the processing is unlawful but you object to its erasure, (iii) we no longer need the data but you require it for the assertion, exercise or defense of legal claims or (iv) you have objected to the processing;
• Receive your personal data that you have provided to us in a structured, common and machine-readable format or request that it be transferred to another responsible party.

You may revoke your consent at any time. This has the consequence that we may no longer continue the data processing based on this consent for the future.

The exercise of your rights requires that you prove your identity (e.g. by means of a copy of your ID card if your identity cannot be established otherwise). In addition, we reserve the right, in the event of a disproportionately large expense, to demand that you pay the effective costs in advance.

We would like to point out that the exercise of your rights may be subject to legal restrictions. We reserve the right to assert these, e.g. if we are obliged to retain or process certain data, have an overriding interest in doing so (insofar as we are entitled to rely on this) or require them for the assertion of claims. Please note that the exercise of your rights may, under certain circumstances, conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g. premature termination of the contract or cost consequences). Where this is not already contractually regulated, we will inform you in advance.

You can complain to our data protection advisor or to a supervisory authority at any time. If your personal data is processed on the basis of legitimate interests, you have the right to object to the processing of your personal data if there are grounds for doing so that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.

Changes

We may change this Privacy Policy or add new processing activities at any time. We may also update this Privacy Policy from time to time to comply with legal requirements. 
We may change this Privacy Policy at any time without prior notice. The current version posted on our website applies.

Non-binding information

Alliance Digital Security Switzerland ADSS always endeavors to provide correct and up-to-date information on the website, no warranty is given with regard to the content. All information contained on website is non-binding. The published information may be changed, deleted or the publication may be discontinued temporarily or permanently at any time and without prior notice. Alliance Digital Security Switzerland does not assume any liability (neither explicit nor implicit) for the correctness, completeness and up-to-dateness of the information provided on the website. In particular, Alliance Digital Security Switzerland ADSS is not obligated to remove any outdated information from the website or to expressly mark it as such.

Limitation of liability

The use of the content and information provided on the Alliance Digital Security Switzerland ADSS website is at the sole risk of the user.  Alliance Digital Security Switzerland ADSS has no control over these websites and therefore assumes no responsibility for the accuracy, completeness and legality of the content of such websites or for any offers contained therein. For illegal, incorrect or incomplete contents and in particular for damage, which develops from the use or Nichtnutzung of left, alone the offerer of the side, to which one referred, is responsible.

Links to other websites

Some links on the Alliance Digital Security Switzerland ADSS website lead to third-party websites. 

Alliance Digital Security Switzerland ADSS has no control over these websites and therefore assumes no responsibility for the accuracy, completeness and legality of the content of such websites or for any offers contained therein. For illegal, incorrect or incomplete contents and in particular for damage, which develops from the use or non-use of the linked sides, only the offerer of the side, to which one referred, is responsible.

Copyrights

The entire content of the Alliance Digital Security Switzerland ADSS website is protected by copyright. Commercial use of the content by any form of reproduction, distribution or modification is prohibited without the prior written consent of Alliance Digital Security Switzerland ADSS. All property rights remain with Alliance Digital Security Switzerland ADSS